This warms my heart so much that I will probably blow up in about five minutes. Better share it with you now. The extremely lovely Ashley Van Buren just posted this on Twitter, in response to a question about how people use social media in their decision to buy books.

On Tuesday 12th April 2011, @avb said:

@Bookgirl96 Here’s an example of how I use social media to make book choices. I noticed @emmastraub‘s “Other People We Married” came up a lot in a #FridayReads.@ErikaRobuck tweeted a link to an excerpt (which I believe was a Tumblr reblog from@HousingWorksBks). I read the excerpt and loved it. Saw that @HousingWorksBks‘ Tumblr linked to Emma Straub’s Tumblr. Started following her Tumblr. Most of what she posted are things I love, so I felt an even stronger desire to read her book. Since I couldn’t download her book on my Kindle, I went to her website and found it was only available at indie bookstores (she helpfully listed which ones). I bought a copy from@mcnallyjackson, who confirmed via Twitter they had it. A friend borrowed the book from me before I read it, so I went to Three Lives and Company and purchased a second copy. While there, I talked up the book to the store owner and manager telling them all about her social media campaign and how I came to find the book. They’re now reading the book and say they will reco it to their customers.

Heavenly. Heavenly. Heavenly.

love
Emma